'ISES Byte Newsletter - March 9, 2010'

ISES Dallas Chapter News - Byte Size!

ISES Dallas Masters Series "Personality Type & Conflict Management" Presented by Yvette Audrain, CPCE, CSEP, Premier Special Events and Kimberly Larson, Human Resources for Culinaire Click here to register!

March Bi-Monthly Educational Program Sales & Marketing 2010 March 15, 2010 6:00pm AT&T Performing Arts Center BLOGS ARE THE NEW WEB SITES - FIND OUT WHY TRADITIONAL MARKETING IS STILL KING - IS YOUR APPROACH A 360 DEGREE APPROACH? TRIED AND TRUE MARKETING PRINCIPLE: SALES AND MARKETING SHOULD BE INTEGRATED. IS YOUR'S? FIND THE ANSWERS TO THESE QUESTIONS AND MORE ON MARCH 15 AT THE ISES BMEP.... Three quick dips in marketing and branding: Do it well or don't do it. Keep it manageable. Be consistent. What are the steps in doing this? Define your goals. Develop your message - who are you? Branding - logo design Website Our Panelists KRISTEN: moderator Kristen Dickson, CSEP, CWP has developed a penchant for sales, marketing and business development over nine years in the special events industry. Her resume includes work with the Lance Armstrong Foundation, Word of Mouth Catering, and the University of Texas Law School in Austin, and Gil's Elegant Catering and the Empire Room in Dallas. In 2008, Kristen's focus shifted to public relations, marketing, event design and coordination, and she produced grand openings for Marc Events, Studios 1019, the North Texas Automotive Museum, Bubble, and Third Space. In December 2009 Kristen joined the event team at GEORGE Catering to manage client and event services and focus on business development. Kristen achieved her Certified Special Event Professional (CSEP) designation in 2008 and her Certified Wedding Planner (CWP) certification in 2010. In addition, she serves as Director of Education for the ISES Dallas Chapter and is a member of AACWP and NACE. BETH: panelist Beth Landsberg is the President of Red Strategies, a Dallas-based hospitality specific marketing firm. She began working in a hotel during college not knowing that she would fall in love with the event industry that would become her career. After graduation, Beth moved to the Dallas area and joined the Dallas Market Center and, in 1997, she opened Wynnwood Special Events. During her ten-year tenure she was integral in the growth of the company from establishing standard operating procedures and sales systems to building revenues and developing the corporate brand. In 2007, she opened Red Strategies. Frustrated by years of marketing with limited budgets and resources, she was driven to help her colleagues in the industry with the same struggle. Paula Fenner: panelist Paula Fenner, CPCE is Director of Catering and Conference Services at The Adolphus. Paula has been in the hospitality business since 1982 in hotels and private clubs from California to Georgia. Paula really enjoys putting together effective Marketing Plans to increase revenues; during her 7 years at The Adolphus catering revenues have increased 27%. Paula has also served as President of ISES and NACE. KRISTIE: panelist Kristie Vento is the President of inChorus Marketing & Promotion, a marketing communications agency whose mission is to assist customers in discovering their unique stories and in taking those stories to market. Kristie possesses a BS in Marketing and more than 14 years experience in all facets of marketing and branding. Before launching the agency more than 3 years ago, Kristie served in national sales roles for Hilton Hotels Corporation, she served as Brand Marketing Manager for Small Luxury Hotels of the World and for Pegasus Solutions, as Director of Marketing for Double Diamond Resorts and even a stint as Vice President of Marketing for the largest consumer law firm in Texas, Bailey & Galyen. Kristie holds leadership roles in many marketing associations, having served on the board of directors for HSMAI for 4 terms, serving as PR Chair for MPI and as an active member in ISES, American Marketing Association, IABC, Dallas Fort Worth Area Tourism Council, and more.

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Sponsorship Opportunities Now Available! Click Here to View the Sponsorship Prospectus A sponsorship at ISES Eventworld® 2010 - An Institute for Professional Development is an ideal way for any company in the Special Events industry to play host to the most prominent Special Event buyers, facilitators and suppliers in the world today! This unique event affords sponsors exposure to a global audience of members and potential members that use the events industry for motivation, strengthening brand loyalty and educational purposes. ISES Eventworld 2010 - An Institute for Professional Development will be held August 5-7, 2010 at the Baltimore Marriott Waterfront Hotel in Baltimore, Maryland, USA. Sponsorships at ISES Eventworld 2010 are designed for those companies whose marketing goals demand that they generate that extra edge in visibility and leadership status within their market. Sponsorship opportunities are available to fit any budget, are on a first-come, first-served basis and are subject to change as the conference planning progresses. To view the sponsorship prospectus, including sponsor benefits, a breakdown of the ISES membership, where are they are located and past sponsors, please click here. If you have any questions or are interested in becoming an ISES Eventworld Sponsor, please contact: Marisa Villalba, mvillalba@smithbucklin.com or +1-800-688.4737, +1.312.321.6853. Testimonials from past sponsors: "...ISES Eventworld is an industry event which gives us an opportunity to showcase our services and as well has a significant potential for business referrals." Chimah Ekeanyanwu, CCR Solutions, Toronto , Ontario Canada "ISES has meant so much to me personally as well as Jobe & Associates. We are blessed with great partners throughout the industry and it was a way to acknowledge our overall respect of the organization and the many people who are members." Rick Jobe, Jobe & Associates, Dublin , Ohio USA Click Here to View the Sponsorship Prospectus

Run For An ISES International Elected Position! ISES Nomination Applications Are Currently Being Accepted for International Leadership Positions. Are you an ISES member who is motivated, goal-oriented, experienced, a visionary and can work in a team setting? If so, you have the qualities needed to be an ISES leader. This is an opportunity to develop new leadership skills and make a positive impact on your society and your career. Please consider carefully about how you or someone you know might be able to help the society as we continue to move forward. Any ISES member who is interested in running for a position on the International Board of Governors, as a International Officer of the Board or as a USA Regional Vice President is encouraged to complete a nomination application by Monday , March 22, 2010. The International Board of Governors and USA Regional Vice Presidents will be elected by the ISES membership. The ISES Board of Governors will elect the Officers. The following positions are available for the 2010-2011 ISES Leadership: President-Elect on the ISES Board of Governors Term of Office - One year Eligibility Requirements - Any ISES member in good standing who is currently serving or has served as an international ISES Board of Governors member. Treasurer on the ISES Board of Governors Term of Office - One year Eligibility Requirements - Any ISES member in good standing who is currently serving or has served as an international ISES Board of Governors member. Secretary on the ISES Board of Governors Term of Office - One year Eligibility Requirements - Any ISES member in good standing for at least one year who is currently serving or has served as an international ISES Board of Governors member. Director on the ISES Board of Governors - Two (2) open positions Term of Office - Three years Eligibility Requirements - Any ISES member in good standing for at least one year. USA Regional Vice President - Four (4) open positions Regions are: Midwest, Northeast, Southeast, West Term of Office - One year Eligibility Requirements - Any ISES member in good standing for at least one year who has served as a Chapter President. If you have leadership skills such as consensus building, collaboration or teambuilding, request a nomination application and submit it to ISES Headquarters. Contact ISES Headquarters, +1-800-688-4737, +1-312-321-6853 for an application. To view the 2009-2010 ISES International leadership, please visit the ISES web site. Completed applications must be postmarked no later than March 22, 2010.

Getting Ready to Take the CSEP Test?

Up-Coming Info Sessions

February 24, 2010

6:00 - 8:00pm

What To Do If You Are Interested In Attending

*RSVP

(Please also indicate if you would like to be added to the ISES Dallas mailing list for our weekly newsletter, the ISES Byte, and to the ISES Dallas Education/CSEP mailing list for opportunities for points, updates on events & information relating to the CSEP or Education.)

*Visit www.ises.com/csep and read through all of the information on the website, including the eligibility requirements

*Please print out the Content Outline and the Points Itemization List, and fill in as many points as you think you have

*Please come prepared with questions. We will cover a lot of information, but the more prepared you are in the process, the more we will be able to answer the finer points of confusion.

*If you are not able to make this particular date but want more information about the process before the next info session, please email Kristen for individual "office hours"

*Please note that we will no longer be offering 8 week intensive discussion groups and will instead seek to provide guidance and support for self-preparation.

Deadlines from ISES International

Exam Window
January 15-30, 2010 - Application Due Date Passed

April 15-30, 2010 - Apllication Due Date January 16, 2010

July 15-30, 2010 - Application Due Date April 17, 2010